Mpumi Zulu
Multimedia Designer
The story so far
A versatile designer based in Johannesburg, with a passion for crafting purposeful visual content that aligns with brand objectives. With a focus on corporate communication, I bring a clean, consistent, and strategic approach to every design, video, or written piece I produce.
From digital campaigns to internal comms and brand collateral, my work reflects a deep understanding of message-driven visuals and user experience. I thrive on detail, collaboration, and finding creative ways to simplify complex ideas.
My Creative DNA
Rooted in the Rural, Rising in the City. Born in a tight-knit community where the internet was unheard of, I grew up without Google, YouTube, or even a clue of what the "world wide web" was. But what I did have was imagination — and a deep curiosity sparked by the black-and-white TV ads that played on SABC. I’d watch timeless commercials like "Mom, remember Melrose" and "It’s not inside, it’s on top (Cremora)", completely captivated by the cleverness behind them. Even then, I knew there was something magical about how ideas could be brought to life.
In 2013, during my first year of study, I accessed the internet for the very first time. It was like opening a door to a whole new world — one I had unknowingly always longed to be part of. With no prior exposure, no search engines growing up, and no digital mentors, I still believed: if someone else could create something brilliant, so could I.
By 2016, I graduated top of my class. From rural beginnings to crafting work that now lives on the internet I once knew nothing about — I’m not just navigating the digital space, I’m contributing to it.
Digital Footprint
Over the years, I’ve had the privilege of crafting communications for some of the continent’s most influential brands, including Vodacom – a household name in telecom, Supersport – Africa’s premier sports broadcaster, Safaricom is Kenya’s largest telecomms provider Headquartered in Nairobi, it serves over 44 million customers and is renowned for its mobile money platform, M-PESA, AB InBev – one of the world’s largest beverage companies, AfroCentric Group – A healthcare and medical insurance powerhouse and Via Afrika – A long-standing educational publisher, New Media – a full-service digital agency renowned for its expertise in storytelling, Exposure Marketing – exhibition and marketing management agency specializing in creating impactful brand experiences through events
Campaign Sytems and Design thinking
My Campaign approach is strategic, holistic, and user-centered, solving complex problems or think beyond just the visuals. I approach every project through a mix of design thinking and systems thinking — making sure solutions are functional and scalable with interactive gamification models.
Behind the scenes
TeamTalk
TeamTalk is a targeted communication tool used within the SuperSport organisation to share important updates, announcements, or promotional content with staff members. It helps keep employees informed about internal initiatives, programming highlights, upcoming events, and strategic messages
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One Spirit
One Spirit publication is designed to engage, inform, and inspire Vodacom employees. It features stories that celebrate company culture, employee achievements, innovation highlights, and strategic updates
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Afroscense
Afroscense is AfroCentric Group’s internal digital magazine, crafted to inform, engage, and celebrate its employees across all levels of the organization. It serves as a vibrant platform for sharing company news, strategic updates, employee achievements, wellness initiatives, and stories that reflect AfroCentric’s values and commitment to healthcare innovation
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Clients feedback